Ferrari’s first EV, the Luce, uses four amazing Samsung OLED displays

Legendary supercar maker Ferrari fully unveiled its first-ever electric car, the Ferrari Luce, earlier today during a world premiere event held in Italy. The new car features an innovative interior design, with four advanced displays serving as a major highlight. All of those screens use high-end OLED panels supplied by Samsung Display, the world’s largest OLED panel maker.

Samsung Display announced today that it is the exclusive supplier of OLED screens for the Ferrari Luce. The two companies began working on the project three years ago. Ferrari designed this car in collaboration with Sir Jony Ive’s (former legendary designer at Apple) and Marc Newson’s design firm LoveFrom.

The car features three primary digital display zones:

The vehicle includes four displays in total: a 12.9-inch screen, a 12.1-inch screen, a 10.1-inch screen, and a 6.3-inch screen.

The instrument cluster area uses what Samsung Display calls the industry’s first multi-layer display design. A 12.9-inch OLED panel and a 12.1-inch OLED panel are stacked on different layers to create a greater sense of depth.

The lower display layer includes circular cutouts that allow portions of the upper display to remain visible. According to Samsung Display, this layered structure enhances visual depth and gives the cockpit a more dynamic appearance.

The lower 12.1-inch OLED panel displays background graphics and gauge indexes, while the upper 12.9-inch OLED panel uses three circular cutouts to display real-time torque shift indicators, pop-ups, and a G-force indicator.

Samsung Display says it was able to meet Ferrari’s unique design requirements using its proprietary HIAA technology, which enables precise display cutouts. While smartphone OLED cutouts are typically less than 5mm in diameter, the Luce’s display cutouts measure approximately 100mm, making them about 20 times larger. Samsung says it holds more than 500 patents related to HIAA technology.

These OLED panels also use Thin Film Encapsulation (TFE) technology to protect the organic display materials around the cutouts from air and moisture exposure. Samsung claims the displays maintain image uniformity without distortion issues.

The 10.1-inch infotainment display can show several modes, including a clock, compass, and stopwatch. Three mechanical hands are physically mounted on top of the display through small perforations in the panel, and those hands can rotate 360 degrees in real time.

The 6.3-inch rear display provides passengers with driving information and climate control settings.

Samsung Display also says OLED technology gives Ferrari greater design flexibility because OLED panels do not require a separate backlight structure.

Ernesto Lasalandra, Ferrari’s Chief Research & Development Officer, said, “Samsung Display was able to fully support the Ferrari Luce’s design philosophy of seamless software and hardware integration. The all-new display system implemented in the Ferrari Luce delivers an unprecedented cockpit experience, where Ferrari’s heritage and future-oriented technology coexist in harmony.”

The Luce uses four electric motors for up to 1,035 horsepower and can go from 0-100km/h in just 2.5 seconds. It is a four-door five-seater supercar and has a starting price of $640,000 in the US. Its production starts in late 2026, and it will go on sale in the second quarter of 2027.