Nearly half of all new music uploaded to Deezer is AI-generated
- 44% of all new music uploaded to Deezer is AI-generated — about 75,000 tracks a day
- Most of it is fraud: 85% of streams on AI tracks were fake in 2025
- Deezer is the only streaming platform tagging AI music and publishing the numbers
Deezer dropped some uncomfortable numbers today: 44% of all new music uploaded to the platform is now fully AI-generated, amounting to roughly 75,000 tracks per day, or more than 2 million a month. That figure has increased 7.5x since the company launched its AI detection tool in January 2025, when it was clocking around 10,000 AI tracks per day.
The good news, if you can call it that, is that listeners aren’t really hearing any of it. Thanks to Deezer’s detection system — which tags AI-generated tracks and pulls them from algorithmic recommendations and editorial playlists — AI music accounts for only 1–3% of actual streams on the platform.
The bad news is that those streams mostly aren’t curious listeners stumbling across robot music anyway. Deezer says 85% of streams on AI-generated tracks were fraudulent in 2025 — bots, not ears. The play is simple: flood the platform with synthetic tracks, run fake streams against them, collect royalties. The company demonetizes anything it catches, but the sheer scale of what it’s catching is the story.
The rest of the industry is all over the map
What makes Deezer interesting here isn’t just the numbers — it’s that they’re the only platform actually publishing them. While Deezer has been tagging AI-generated music since June 2025 and is now licensing its detection tech to others, the broader streaming industry is handling this inconsistently at best. Spotify has new policies. Apple Music is asking artists and labels to self-report. Bandcamp banned AI music outright. Qobuz started auto-detecting and labeling it. Everyone’s doing something different, and none of them are being as transparent about the scope of the problem as Deezer.
That’s worth noting, because the scope is significant. A CISAC/PMP Strategy study estimates that nearly 25% of creators’ revenues could be at risk by 2028 — as much as €4 billion — if AI-related royalty dilution keeps accelerating.
As a coda, Deezer also published survey results from 9,000 people across eight countries showing that 97% couldn’t distinguish AI music from human music in a blind test, 80% think AI-generated tracks should be labeled, and 52% don’t want them in the same charts as music made by actual people. Those numbers will probably surprise no one who has spent any time with Suno or Udio lately — the output is genuinely indistinguishable to most listeners, which is exactly what makes the fraud angle so effective.
Deezer is also taking a small practical step: it’s stopped storing Hi-Res versions of AI-generated tracks. Makes sense when you’re not going to surface them anyway.
