Analysts: Samsung held two-thirds of the global foldable market in Q3, thanks to the Z Fold8

Samsung was the undisputed foldable king in the third quarter of this year, reports Smart Analytics Global (SAG) based on data from its Smartphone 360 research service. Overall, the foldable market shrank 2% year-over-year to 7.5 million units shipped for the three-month period.

Samsung held 69% market share, its highest since 2023. Meanwhile, Huawei lost 4 percentage points, but remains in second place. Lenovo/Motorola gained 2 percentage points as it rolled out the Razr 70 series to new regions. As for other brands, their market share declined significantly.

Samsung’s success is…