Apple expects its highest revenue yet in Q4, but memory prices will hurt profits

During an earnings call on November 2, the company’s CFO Kevan Parekh said that Apple is expecting Q4 this year to be the best quarter in the history of the company in terms of revenue. The fiscal Q4 2026 (ending in September) results point to a very optimistic near future for the company, despite the supply chain constraints, rising component prices and inventory shortages. The forecast comes amid Apple’s record-breaking numbers reported in Q3 2026.

Apple admitted that the macroeconomic factors are hard to predict and currency exchange might be the biggest hurdle that the company…