Instagram Launches Apple TV App With Reels and More

Instagram is now available on the Apple TV, bringing Reels, longer videos, and live shows via the platform to Apple’s streaming device for the first time.

The Instagram app for ‌Apple TV‌ lets users watch content from their favorite creators, discover videos, and resume watching across devices. Instagram describes the app as a way to watch together with friends and family, extending its video experience to the television.

The app appears to have launched on October 23. Apple’s TV-specific release metadata dates version 66.0 to that day, while an archived App Store listing from October 19 still showed compatibility with only the iPhone and iPad.

Instagram first began testing its TV app on Amazon Fire TV devices in the United States in December 2025, before expanding to Google TV in February 2026 and Samsung smart TVs in June. The initial experience focused on Reels organized into channels based on viewers’ interests, with videos playing automatically.

In June, Meta outlined plans to expand beyond short videos with longer creator content, episodic series, and live broadcasts. The ‌Apple TV‌ app’s description lists longer videos and live shows alongside Reels.

The release follows Instagram’s dedicated iPad app, which arrived in September 2025 after years of requests for an interface designed for Apple’s tablets.