Xiaomi’s Mijia is « entering Europe at scale » at IFA later this week

Xiaomi is attending IFA for the first time this year, and the company is aiming big. It will have a press conference on September 3 at 10:30 AM local time in Berlin (that’s 9:30 AM in London, 11:30 AM in Eastern Europe, and 2 PM in India).

Xiaomi’s Mijia – the ecosystem brand that incorporates everything from household appliances to smart home devices and much more, spanning more than 2,000 products in total across over 130 categories – will be the star of the show, it seems. Xiaomi promises that it will bring its smart home experience to « more consumers across Europe ».

Mijia…