Counterpoint: European smartphone shipments drop to three year low

The European smartphone market experienced its lowest volume of shipments for Q2 (April – June) since 2023. A new report from Counterpoint Research estimates 35 million smartphone shipments for the period, which is a 10% drop from the values seen last year. Factors like spiraling inflation, the Iran conflict and component price hikes all contributed to the three-year low.

Europe Smartphone Shipments Share by OEM, Q2 2025 vs Q2 2026 (Counterpoint Research)

According to Counterpoint’s estimates, Apple and Samsung each contributed 34% of total smartphone shipments in the region. Xiaomi…