Honor adopts new logo and “Dare to Be” slogan, says it grew 25% in the first quarter of 2026

Honor is continuing its push to refresh its brand image with a new logo and a new tagline: “Dare to Be”. This isn’t just a new coat of paint, though. Honor wants users to know that it’s more than just a smartphone company.

Part of that is the upcoming Robot Phone, which was recently featured in an event with partner Arri (a famous maker of cinema cameras). This device – part phone, part robot – is part of Honor’s efforts to build intelligent devices – adaptive, interactive machines powered by AI.

The company also showcased its AiMAGE technology, which combines on-device image…