IDC: India’s smartphone market declined 4.1% in Q1, vivo still dominates

According to a new report by IDC today, India’s smartphone market declined in shipment volume by 4.1% in the first quarter of this year (January to March). The total amount shipped during that quarter was 31 million units. Despite the falling volume, the market actually grew by 5.8% in value.

Interestingly, IDC says “rising memory prices drove brands to front-load channel inventory ahead of anticipated cost escalations, pushing shipment volumes above initial expectations”. Even so, “consumer demand remained subdued”, weighed down by elevated device prices and “cautious spending…