Apple launches new Pride Edition Sport Loop for Apple Watches

Today, Apple unveiled a new Pride Collection Sport Loop for 40mm, 42mm, and 46mm Apple Watches. It’s available to order right now from the company’s website and will set you back $49. It will also be available at Apple Stores « beginning later this week », according to Apple’s press release.

The band is woven from a rainbow of 11 colors on nylon yarns, with intricate weaving that blends one color into the next, « creating depth and movement across the band », Apple says. The design is « joyful and vibrant, showcasing a full spectrum of colors that reflect the unique identities that shape LGBTQ+…