Aptoide launches alternative iOS game store in Japan

Aptoide has just launched AppArena in Japan. This is the first « tailored alternative iOS game store » for the Japanese market, the company says. The launch was made possible by Apple’s recent regulatory-induced changes enabling third-party app markets, following the passing of Japan’s new Mobile Software Competition Act of 2025, which mandated this move.

The Japanese launch is in partnership with BBSS Corporation, a digital services and IT provider owned by the SoftBank group. AppArena is available today in Japan. It « moves away from traditional download-driven rankings, allowing users to…