Counterpoint: Indian phone market grew 18% in Q3, Apple breaks into top 5

The Indian smartphone market was positive in Q3 of 2025, according to Countpoint’s report. The market grew in sheer volume by 5% Year-over-Year compared to Q3 of 2024. But even more impressively, it grew 18% in value YoY.

That’s because of an increase in the premium segment (phones above INR 30,000) – shipments grew 29% YoY, driven by robust demand for Apple and Samsung flagships. Apple secured 9% of the total volume but impressively, 28% of the value share. Samsung was second, in value terms, at 23% of the entire market share.

Vivo was first in volume of shipped phones and third…