Max is Going to Be HBO Max Again

Two years after changing the name of HBO Max to just Max, Warner Bros. Discovery (WBD) is reversing its decision. Starting this summer, Max is going to be rebranded as HBO Max.



It turns out that it may have been a bad idea dropping the well-recognized HBO brand name from the Max streaming service and opting for a much more generic name. In a blog post explaining the decision, WBD says that the HBO brand is best known for its consistent, high-quality content, which is what the company wants to focus on.

This evolution has also been influenced by changing consumer needs, and the fact that no consumer today is saying they want more content, but most consumers are saying they want better content. With other services filling the more basic needs with volume, WBD has clearly distinguished itself through its quality and distinct stories, and no brand has done that better and more consistently over 50+ years than HBO.

WBD says that the decision to go back to HBO Max demonstrates the company’s willingness to use “consumer data and insights” to “position itself for success,” suggesting the name change and the effort to include Discovery content for a wider audience wasn’t popular with customers.

WBD Streaming CEO JB Perrette said that going forward, HBO Max won’t provide “everything for everyone,” but “something distinct and great for adults and families.”

The HBO service has undergone several rebranding efforts over the years. The first HBO streaming service was known as HBO Go, and it later became HBO Now. HBO Now was rebranded as just HBO, and then it became HBO Max. After that it was just Max, and now we’re back to HBO Max.
This article, "Max is Going to Be HBO Max Again" first appeared on MacRumors.com

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More details about Apple’s all-glass iPhone emerge

Apple will celebrate the iPhone’s 20th anniversary in 2027 and there has been talk about an updated iPhone 19 Pro model that would offer a major redesign. Bloomberg previously reported that the device would “make extensive use of glass” and feature a curved design with no display cutouts. A new supply-chain report shared by South Korea’s ETNews sheds more light on the mysterious device that’s set to offer the biggest design change since the iPhone X from 2017. Xiaomi waterfall display concept from 2021 Apple is reportedly in talks with both Samsung Display and LG Display for its…

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Apple Releases Safari Technology Preview 219 With Bug Fixes and Performance Improvements

Apple today released a new update for Safari Technology Preview, the experimental browser that was first introduced in March 2016. Apple designed ‌Safari Technology Preview‌ to allow users to test features that are planned for future release versions of the Safari browser.



‌Safari Technology Preview‌ 219 includes fixes and updates for Canvas, CSS, JavaScript, Media, Rendering, Web API, Web Extensions, and WebRTC.

The current ‌Safari Technology Preview‌ release is compatible with machines running macOS Sonoma and macOS Sequoia, the newest version of macOS.

The ‌Safari Technology Preview‌ update is available through the Software Update mechanism in System Preferences or System Settings to anyone who has downloaded the browser from Apple’s website. Complete release notes for the update are available on the Safari Technology Preview website.

Apple’s aim with ‌Safari Technology Preview‌ is to gather feedback from developers and users on its browser development process. ‌Safari Technology Preview‌ can run side-by-side with the existing Safari browser and while it is designed for developers, it does not require a developer account to download and use.

This article, "Apple Releases Safari Technology Preview 219 With Bug Fixes and Performance Improvements" first appeared on MacRumors.com

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Poutine ne rencontrera pas Zelensky en Turquie, annonce le Kremlin – Le HuffPost

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  2. En direct, guerre en Ukraine : la Russie ne dévoile pas la composition de sa délégation qui se rendra à Istanbul pour les négociations avec Kiev  Le Monde.fr
  3. Russes et Ukrainiens attendus à Istanbul pour leurs premiers pourparlers depuis 2022, sans Poutine  France 24
  4. Guerre en Ukraine : Le Kremlin dévoile une liste sans Poutine pour sa délégation à Istanbul  20 Minutes
  5. Sous la pression des Occidentaux et des Ukrainiens, la partie de poker menteur de Vladimir Poutine  Le Figaro
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