Samsung’s brand value in Korea is higher than other brands combined

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Samsung Electronics’ brand value in its home country is up 2% compared to last year and it’s the highest among any other South Korean companies. Samsung’s brand value in 2020 was estimated at roughly 67.7 trillion won ($57.1 billion), according to a recent report by Yonhap citing brand consulting firm Interbrand.

This is an impressive feat in itself but what puts things into perspective is the brand value of other South Korean companies trailing behind Samsung. The second-most valuable brand in South Korea is Hyundai Motor with an estimated value of 15.7 trillion won ($13.2 billion) after a 4.8 year-on-year increase. Kia Motors secured third place with a brand value of 7.1 trillion won ($5.9 billion), and South Korea’s biggest web portal, Naver, was fourth with a value of 6.1 trillion won ($5.1 billion).

Samsung Electronics’ brand value exceeds that of other brands combined

In other words, the combined value of the second-through-fourth-most valuable brands in South Korea tops roughly 28.9 trillion won ($24.4 billion) but that’s still not enough to match even half of Samsung Electronics’ brand value in the country. Meanwhile, Samsung Electronics’ neighboring rival, LG Electronics, ranked 9th afer SK Telecom, Samsung Life Insurance, KB Kookmin Bank, and Shinhan Bank.

The company’s Galaxy mobile brand was also valued the highest last year for the 9th consecutive year. Outside of South Korea, Samsung Electronics’ global value brand exceeded $60 billion in 2018 and 2019, ranking sixth and fourth, respectively. Last year, the company claimed its brand value had a threefold increase over the past decade.

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