Samsung was not only the world’s biggest smartphone brand in August 2020, but it also managed to widen the gap with its closest competitor. According to the latest numbers from market analysis firm Counterpoint Research, Samsung increased its market share in India and the US.
The South Korean firm topped the smartphone market in the month of August 2020 with a share was 22%. Huawei maintained its second position with a market share of 16%. In April, the Chinese smartphone giant had overtaken Samsung, but the South Korean firm managed to win back the first position in May.
Apple came in third with a market share of 12%, while the Chinese brand Xiaomi was in the fourth position with a market share of 11% in August. Samsung’s market share grew in India due to the growing anti-China sentiment following a clash between the two countries at the border.
US sanctions against Huawei will help Samsung and other smartphone brands, especially in markets like Europe where Huawei had a good presence. Samsung will compete with brands like OnePlus, OPPO, Realme, Vivo, and Xiaomi in the affordable and mid-range segments in Europe.
Kang Min-Soo, an analyst at Counterpoint Research, said, “For Samsung, it will be a good opportunity to raise its smartphone market share, especially in Europe, where the company has been competing fiercely with Huawei in various price bands.“