Back in January, Samsung put up giant billboards with “The future unfolds” written in Korean at Palace de la Concorde, Paris. Now, similar posters have gone up in five more iconic locations: New York’s Times Square, Milan’s Piazza del Duomo, Madrid’s Callao Square, Moscow’s Hydroproject Building and Singapore’s The Heeren.

New York City, Times Square New York City, Times Square New York City, Times Square
New York City, Times Square

The message hints at no less than “the future of smartphone innovation”, referencing the new foldable Galaxy F, the 5G Galaxy S10 X, as well as the other three Galaxy S10 flagships.

Milan, Piazza del Duomo Madrid, Callao Square Singapore, The Heeren
Milan, Piazza del Duomo • Madrid, Callao Square • Singapore, The Heeren

Speaking of cities, all these new phones will be unveiled in San Francisco on February 20. Immediately afterwards they will be available for New Yorkers to handle at the Samsung 837 center. Pre-orders start the next day – February 21.

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