Samsung, the world’s biggest smartphone brand, rules in Russia as well. However, the company’s online smartphone sales slid in the previous quarter, bringing it down to the second position. Xiaomi seems to have overtaken Samsung in online smartphone sales in the Russian market.
According to a new report from market research firm Counterpoint Research, Samsung accounted for 27% smartphone sales in the online channel during Q4 2020. Xiaomi sold 31% of all smartphones in the online market, capturing the number one position in the segment. Apple entered the top three positions in the fourth quarter of 2020, thanks to solid sales of the iPhone 12 series.
Although the Russian market saw an 11% year-on-year decline in overall smartphone sales, online smartphone sales improved. Online smartphone sales accounted for 35% of overall sales in the country. The average selling price of smartphones in Russia rose to $258 despite the pandemic last year. Consumers in the country purchased relatively costlier smartphones in 2020.
Samsung’s Galaxy S21 series is selling quite well throughout the world, thanks to improved design and performance and lower prices than the Galaxy S20 series. It remains to be seen how Galaxy S21 smartphones do in the Russian market, and the numbers would be revealed in Q2 2021.