Philips Hue Line Gains Brighter A21 Bulb, Bluetooth Lightstrip and Revamped Bloom Lamp

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The Philips Hue line of lights is gaining several new additions this summer, including a bright white bulb, a Bluetooth version of the Lightstrip Plus, and a revamped Hue Bloom.


Priced at $20, the new Philips Hue White A21 bulb is the brightest bulb in the Hue lineup with 1,600 lumen output that’s equivalent to a 100W bulb. That’s much brighter than the standard Hue White and Color Ambiance bulbs, which are 60W equivalent. The Hue White A21 bulb can fully illuminate a kitchen, garage, or other room, plus it offers wireless dimming. It will launch in late July.


Also new is the Bluetooth-enabled Philips Hue Lightstrip Plus, a Bluetooth version of the popular Hue Lightstrip Plus that connects to WiFi. This new Bluetooth model does not require a hub to work, though it is compatible with the Hue hub. Up to eight extensions can be added.


A two-meter Bluetooth Lightstrip will be available from Target for $79.99 starting this week, and it will come to other retailers later in the summer. A one-meter extension will also be available for purchase for $24.99.

Along with the new A21 bulb and the Lightstrip, the Hue line is also gaining a redesigned Bluetooth-compatible Hue Bloom table lamp, which features richer colors and an improved white light with brightness up to 500 lumens compared to the prior version. It has also been updated with a more consistent experience with the rest of the Hue range, and the color temperature can now be tuned from 2000K to 6500K.


The Philips Hue Bloom will be available in late July and it will cost $69.99. More information on all of the new announcements can be found on the Philips Hue website.

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