Netflix released its quarterly report for the April-June period and it is glooming – the company missed on expectations for paid subscribers in the United States and the international market. Following the report, shares went down 10%, even if earnings per share and total revenue were on point. In a memo to investors, Netflix said the most prominent loss of subscribers was in markets where the monthly price was increased.
The detailed numbers reveal a loss of 126,000 paid subscribers in the United States, instead of adding 352,000 new. The key reason was the lack of new content – Netflix did not offer any new shows, but expects a more promising third quarter with the release of the third season of “Stranger Things” and the last season of “Orange Is the New Black”.
On the global scene, Netflix added only 2.83 million users, instead of the predicted 4.81 million, but looking at the yearly picture, the globally streaming paid memberships are over 151 million, a 21.9% increase. Remember, a membership can allow for multiple people to watch on different devices, so it is not an actual number of viewers, which is higher.
Netflix acknowledged it will soon lose two of its most-watched shows – “The Office” and “Friends” that will move to NBCUniversal’s own platform and on HBO Max, a new service part of the WarnerMedia portfolio. Netflix said freeing these shows would allow to budget for more original content.
Chief Content Officer Ted Sarandos said the company will keep investing in original programming. He added that customers will know Netflix is “going to create their next favorite show” and not just “be the place where you can get anything every time”. The growing competition in the streaming business was not a factor for the poor performance since there “wasn’t a material change in the competitive landscape during Q2.”