Ah, the holidays. A season of gifts, time with loved ones, and a little ribbing between tech industry rivals.
Microsoft is going all-in on that last one with its new holiday ad for the Surface Go, poking a little fun at the iPad and Apple’s ambitions to make it a PC replacement.
Set to the tune of “Grandma Got Run Over by a Reindeer,” the ad sees a girl joyously professing the merits of a Surface Go over the iPad.
“Grandma, don’t run out and buy an iPad. Fine when I was six but now I’m ten,” the girl sings, implying the iPad is a toy meant for a younger audience. “My dreams are big, so I need a real computer to do all the amazing things I know I can.” Ouch.
This isn’t the first time Microsoft has taken a swipe at iPads in its Surface commercials, and Apple has even fired back with its “What’s a computer” ad. Whether any of this light back-and-forth is making a dent is debatable, but it’s fun (if a little cringeworthy) to watch.
Surface Go is available starting at $399 from Microsoft.