What you need to know
- Microsoft and Sony will partner on gaming streaming technology going forward.
- The two companies will collaborate on image sensors.
- They also aim to create user-friendly AI experiences.
Today might be a day for the history books. Microsoft and Sony just announced a partnership to focus on innovations to “enhance customer experiences in their direct-to-consumer entertainment platforms.” This means that the two companies will explore joint development of future cloud technology related to game and content-streaming services. That’s not all though, the statement added that the two will also explore the use of Microsoft Azure for Sony’s streaming services. In order to grow its online ambitions, Sony needed to partner with an established cloud provider.
Sony President Kenichiro Yoshida said the following when discussing the partnership.
Sony is a creative entertainment company with a solid foundation of technology. We collaborate closely with a multitude of content creators that capture the imagination of people around the world, and through our cutting-edge technology, we provide the tools to bring their dreams and vision to reality. PlayStation itself came about through the integration of creativity and technology. Our mission is to seamlessly evolve this platform as one that continues to deliver the best and most immersive entertainment experiences, together with a cloud environment that ensures the best possible experience, anytime, anywhere. For many years, Microsoft has been a key business partner for us, though of course the two companies have also been competing in some areas. I believe that our joint development of future cloud solutions will contribute greatly to the advancement of interactive content.
Sony has always been a leader in both entertainment and technology, and the collaboration we announced today builds on this history of innovation. Our partnership brings the power of Azure and Azure AI to Sony to deliver new gaming and entertainment experiences for customers.
What are your thoughts on this announcement? What do you hope to see from the partnership? Let us know.
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