Personal advertising has been the main product of the newspaper business for decades. Nowadays, you can find this kind of ads on the Internet. This has greatly influenced human relationships, and if earlier, personal advertising contributed to 1% of marriages in the United States, then today, we have one-third of all married couples who have met on dating sites.

Eight years ago, the Internet outran churches, companies, and universities, becoming the main place to find a wife. Bars and cafes have lost their popularity in terms of dating. Besides, the situation has dramatically changed for gay couples as well: about 70% of such relationships are born on the net. This is a huge and unprecedented shift in the search for a soul mate.

Who is interested in you?

Throughout history, a selection of a life partner was restricted to the social class, residence, and parental dictates. In the XIX-XX centuries, these restrictions were eased. However, after leaving the suburbs, everyone faced new challenges: how to find out who is interested in you and who is not?

Twenty years ago, the world saw which began to answer this question. First, technology took root among gays and geeks, but soon, they gained great popularity, attracting other groups of people around the world.

Since 2010, the desktop version of these services has been partially replaced by applications. In 2013, Tinder presented a simple idea: to allow people to choose potential partners with a swipe. It’s catching on.

Three main “P’s” in the dating game

Mobile applications have made a great contribution to the brand-new ground for dating game. They are characterized by three main “P’s” – they are prompt, personal, and public. You are no longer tied to your workplace and computer, and you can find a partner everywhere and anytime even just on the go. On the one hand, everything has become more personal since your phone is a thing without which you don’t leave home and try to wrap in cotton-wool. On the other hand, everything has become more public. Many people swipe photos of the potential partners right and left, being in public transport or standing in line. Once dating was limited to a specific time and place. Nowadays, all the boundaries and limits are blurred.

Modern technologies unite people

The advantages of modern technologies are appreciated by people who find it difficult to meet a soul mate due to social or physical exclusion. For example, they have simplified the search for same-sex partners, and, as you know, such relationships are illegal or socially objectionable in many countries. Nowadays, everything becomes more secure and convenient.

Modern technologies bring together people with common and, sometimes, specific views on sex and life in the whole. There are dating websites and apps, where you can find just Christians, Muslims, vegans, or those who adore cats just like you.

Happy ever after

Several big studies that have been going on for five years have shown that couples who met on online dating sites and social networks, broke up less often than couples who met offline. It is interesting, isn’t it?

Besides, the first group of interviewees felt happier and more satisfied in their relationships. Approximately one million people, who met their soul mates online, have created stronger and healthier relationships.

Everything is logical. When you meet people offline, you choose those who are in some sense similar to you. For example, you have mutual friends, or you work in the same company. However, when you meet people on a dating site, you meet strangers with the same interests, and it is much more important.

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