Most notably for Apple fans, LG says the new lineup of OLED TVs will include an Apple TV app, letting users access Apple TV+, Apple TV channels, and iTunes video content. In addition to the new 2020 models, LG says the app will also be coming to 2019 and 2018 models later this year, although exact details on which models will be getting the app have yet to be shared.
New for 2020, the Apple TV app allows customers to subscribe and watch Apple TV+ and Apple TV channels as well as access their iTunes video library and buy or rent more than 100,000 films and TV shows. Customers with 2018 and 2019 LG TV models will also be able to enjoy the Apple TV app this year.
While AirPlay 2 and HomeKit support have rolled out to a number of TV models from LG, Samsung, Sony, and Vizio, the Apple TV app has until now been exclusive to certain 2018 and 2019 Samsung models. The Apple TV app is also available on certain Roku and Amazon Fire TV devices, providing owners of non-Samsung TVs with some alternatives beyond the Apple TV set-top box, but native integration with Apple TV on additional TV brands will be a welcome addition.