Apple today shared a humorous new privacy-focused iPhone ad in which people awkwardly overshare their personal information with strangers, such as their credit card number, login details, and web browsing history.
On a bus, for example, a man loudly proclaims that he has browsed eight websites for divorce attorneys that day. And during dinner at a restaurant, a woman tells the other two people at the table that she purchased prenatal vitamins and four pregnancy tests on March 15 at 9:16 a.m., which is clearly something that would be in her iPhone search history.
“Some things shouldn’t be shared,” says Apple. “That’s why iPhone is designed to help give you control over your information and protect your privacy.”
Apple has repeatedly said that it believes privacy is a “fundamental human right,” and one of the company’s “core values.” At the CES electronics show in Las Vegas last year, Apple promoted its commitment to privacy with a billboard near the convention center that read “what happens on your iPhone, stays on your iPhone.”
Apple has a privacy page on its website with measures that it takes to protect users, such as end-to-end encryption of iMessages.