On Monday night the whole world turned its eyes to Paris, France, where the cathedral Notre Dame caught on fire. After the building suffered major damage to its roof and its spire collapsed, plenty of companies pledged to donate millions to restore the landmark. Tim Cook, Apple CEO, also tweeted a promise that Cupertino will be helping finance the rebuilding efforts.
We are heartbroken for the French people and those around the world for whom Notre Dame is a symbol of hope. Relieved that everyone is safe. Apple will be donating to the rebuilding efforts to help restore Notre Dame’s precious heritage for future generations.🇫🇷
— Tim Cook (@tim_cook) April 16, 2019
Cook did not clarify how much would Apple plans to donate and if it has anything to do with money at all. The company could also provide 3D mapping engineers that have been working on improving the Apple Maps platform since its launch several years ago. So far, over €600 million were gathered in pledges, coming from French companies like L’Oreal, Total, as well as the owners of brands like Louis Vuitton, Gucci, YSL as well as a bunch of smaller contributors.
Although Apple is yet to clarify the comments by its CEO, it is the first major non-French organization to voice its will to help the restoration works. Cupertino actually boasted about its “culture of giving” earlier this year. During 2018, the company matched every donation, made by its employees, eventually gathering up to $125 million that eventually went to organizations all over the world.