Right now, customers have 60 days after buying a device to sign up for AppleCare+, but that’s extending to up to one year for some device purchases in the United States and Canada.
Apple shared the news about the AppleCare+ extension with retail staff and customer support employees this morning, explaining that the change gives customers “another opportunity to protect their device and have access to all the AppleCare+ benefits.”
The extended AppleCare+ purchase option is available for customers who pay for AppleCare+ in full or for those who subscribe via installments on the Apple Card credit card. Those who want to upgrade to AppleCare+ after having a device for some time will need to have their devices screened by a retail employee to check for damage prior to purchase.
Bloomberg speculates that amid slowing AppleCare sales due to the pandemic, providing customers with more time to buy AppleCare+ could increase AppleCare+ sales and boost Apple’s services revenue.