It’s Been 22 Years Since Apple Launched the iTunes Store

On April 28, 2003, Apple introduced the iTunes Store, its iconic digital marketplace for downloading music. 22 years later, most of us don’t purchase songs and albums individually anymore, and the iTunes Store doesn’t exist as it once did, but played a major role in Apple history.


Early Years

When it launched, the iTunes Store was only for the Mac, but it expanded to Windows PCs before the end of 2003. It was a one-stop shop for music that could be loaded onto an iPod, and Apple CEO Steve Jobs inked deals with a number of different record labels to get it up and running.

In the first 18 hours following the launch of the iTunes Store, Apple sold ~275,000 tracks, with songs priced at $0.99 at the time. Less than a week after launch, Apple sold 1 million songs, and at the two week mark, Apple was at 2 million songs sold.

By 2008, five years after the iTunes Store launched, Apple’s iTunes Store was the biggest music vendor in the United States. In 2010, it was the largest music seller in the world, bringing in over a billion dollars.

Pricing

The iTunes Store sold songs for $0.99 in the United States, though some were more expensive at $1.29. Albums were priced at $9.99 by default, but distributors were able to set higher prices. Apple regularly offered iTunes promotions, including weekly free songs.

Beyond Music

Before the App Store launched in 2008, the iTunes Store also housed apps, plus it was home to digital books before the launch of the iBooks Store. Apple also used the iTunes Store for distributing podcasts, TV shows, and movies.

The Rise of Streaming Music

In the 2010s, interest in streaming music started to pick up, cutting into music purchases. Streaming services like Rhapsody, Yahoo Music, and Pandora launched earlier in the decade, but more people became interested in streaming music when Spotify launched in the United States in 2011.

Beats Music launched in 2014, and was quickly purchased by Apple when Apple acquired the Beats brand. Apple ended up turning Beats Music into Apple Music, a Spotify competitor that launched on June 30, 2015. By 2016, just 24 percent of the music industry’s revenue came from digital music sales, with streaming services bringing in over 50 percent of total revenue.

The iTunes Store Today

You’ll still find the iTunes Store app on your iPhone, but it’s a little harder to find on the Mac. It’s available as a dedicated section in the Apple Music app for those who still purchase music.

TV shows and movies were split out into the TV app, while podcasts were split into the Podcasts app as part of changes made in macOS Catalina back in 2019. The Windows version of the iTunes Store stuck around longer, but in 2024, Apple launched dedicated ‌Apple Music‌, Apple TV, and Apple Devices apps for Windows users to replace iTunes.

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Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.



Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven’t heard anything else about an upgraded display coating since then, and it’s sounding like that’s because it didn’t work out.

Apple planned to use the anti-reflective coating for the higher-end ‌iPhone 17 Pro‌ and the ‌iPhone 17 Pro‌ Max models, which would have made them the first iPhones with an anti-reflective display. Apple ran into problems scaling up the display coating process, and it is currently no longer a planned feature for the ‌iPhone 17 Pro‌ models.

The process for adding the anti-reflective coating to the iPhone display was too slow when taking into account the millions of devices that Apple produces, so even though it was only planned for the Pro models, it still seems that it wasn’t feasible this year.

Current ‌iPhone‌ models have a fingerprint-resistant oleophobic coating, but Apple hasn’t focused heavily on anti-reflective technology. For the Mac and iPad Pro, Apple offers a nano-texture display that cuts down on glare, but that’s not something that has been expanded to the ‌iPhone‌. It’s possible Apple pivoted to nano-texture or a simpler coating, but it’s also possible it’s just been scrapped entirely for now.

With the Galaxy S24 Ultra, Samsung debuted a Gorilla Glass Armor display panel, which cuts down on reflections by up to 75 percent. The technology improves contrast in bright lighting conditions and makes colors seem more true to life even in the sun or in rooms with bright lights.

Anti-reflection properties of Galaxy S24 Ultra (bottom) vs. iPhone 15 (Image: IceUniverse)

If the iPhone 17 models don’t end up with the planned anti-reflective display properties, Apple could introduce the display improvement in a future ‌iPhone‌ as the manufacturing process improves.

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New Record Low Prices Arrive for M3 iPad Air on Amazon at $100 Off Nearly Every Model

Amazon is kicking off the week with discounts across the entire M3 iPad Air lineup, offering $100 off these tablets. Prices start at $499.00 for the 128GB Wi-Fi 11-inch M3 iPad Air, down from $599.00. Across the board, these are all new all-time low prices on the M3 iPad Air.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Every deal has been automatically applied and does not require you to clip an on-page coupon in order to see the final sale price. We’ve rounded up every discount available on Amazon in the lists below, and they include both 11-inch and 13-inch models.

Our list below focuses on Wi-Fi models, but you’ll also find many cellular models on sale at $100 off right now. The 128GB cellular 11-inch iPad Air is available for $649.00 and the 128GB cellular 13-inch iPad Air is available for $849.00, both $100 discounts.

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13-inch M3 iPad Air

Amazon is offering similarly major discounts on other Apple devices this week, including AirPods 4 and AirPods Pro 2, 11th generation iPad, Apple Watch Series 10, and M4 MacBook Air. If you’re on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.


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