​Samsung loses big to Apple in latest wearables shift

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Samsung lost a huge chunk of its market share through Q2 2020, according to the latest estimates.

The latest estimates by analysts Canalys show that Samsung’s shipments dropped off 48% in Q2 of this year.

And market share also halved, with Samsung owning just 5% of the North American market.

Fitbit also leaked further market share, with shipment decreasing 12%. However, it’s comfortably still second place in the market share table with 19.3%, ahead of the launch of Fitbit Sense and Versa 3.

Obviously the COVID crisis plays into these stats, and also that Samsung was poised to release the Galaxy Watch 3 for most of 2020. We should see it rebound nicely now it’s launched its flagship smartwatch.

That’s in contrast to Apple, which again dominated shipments, growing 9% and which held its market share steady at 37.6%.

That’s because Garmin also saw big gains, as it continues to gain traction in the wearbales market. The company is breaking out of the hardcore fitness world with the likes of the Garmin Venu and Vivoactive 4, and saw its shipments increase by 27%. It has an 8.1% market share.

But there were some surprise entrants into the mix.

Verizon Wireless saw a surge of 478% in Q2 2020, with its kids watches and budget devices.

And Canalys’ “other” section also had a grand time. Increasing shipments by 54% in the quarter.

We’re guessing that includes Huawei, which IDC estimated to be second in the global shipments, although unsurprisingly doesn’t figure in North America given its ban.

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